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The Power of Innovation in Sustainable Tent Architecture

Innovation comes with its challenges and rewards.

In a recent discussion with Brendan, CEO of Tenthouse Structures®, he emphasized the critical need to push the boundaries of innovation, despite the often-higher costs linked to research and development.


Brendan believes that the true benefit lies in being first to market with groundbreaking ideas, providing clients with a competitive advantage in the capabilities of their structures.

"Simpler is exponentially harder than doing something more complicated to achieve the same result."

This statement encapsulates the essence of innovation – the pursuit of simplicity amidst complexity, and the quest to redefine what is possible.

The move towards more sustainable options requires a simple-is-best approach.

For Tenthouse Structures’ clients, partnering with innovative designers of wilderness-ready structures offers manifold benefits.

Firstly, they gain access to cutting-edge technologies and methodologies that enhance the functionality and efficiency of their structures. By embracing innovation, clients can unlock new possibilities, expanding the scope of their projects and maximizing their impact.

Moreover, being at the forefront of innovation allows clients to differentiate themselves in a crowded marketplace. With structures boasting advanced capabilities and sustainable features, they gain a competitive edge, attracting discerning customers and investors alike.

The most significant benefit of embracing innovation lies in its alignment with sustainability goals. Brendan emphasizes that pushing the boundaries of innovation creates more space – not just physical space, but space for imagination, creativity, and progress.

By designing with a sustainability mission, architects can harness the power of innovation to create structures that are environmentally friendly, resilient, and adaptable to changing needs.

Simplicity is key here. A simpler structure often requires fewer materials, resulting in less weight, reduced wear, and lower transport costs. Additionally, simplicity can lead to shorter construction times and lower maintenance needs.

Innovation is the engine driving progress in new tent architecture and design. It is the catalyst for transformation, propelling the industry towards a future where sustainable structures are the norm.

For Brendan and his team, the pursuit of innovation is not just a professional ethos but a commitment to shaping a better, more sustainable world, one innovative idea at a time.

Catch the video of this interview on YouTube.

An Interview with Mike Munt, writer, and creative director of Apogii


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